Peoples Health is a Medicare Advantage insurance plan serving Southeast Louisiana. From June 2007 until March 2016 I was the brand designer of record. In 2016, I went to work for Peoples Health as Director of Digital Media. In 2019, I was promoted to Marketing Director.
Key Accomplishments
Directed and designed annual marketing materials using competitor research and member profile data for web, digital, print, direct mail and broadcast
Storyboarded and produced broadcast video
Responsible for an annual budget of $5.4M
Beat target member acquisition goals by more than 10% YOY
Used marketing tracking systems such as Tableau and Salesforce to measure and adjust media and creative plan monthly
Adopted Asana project management platform to streamline department operations
Stewarded team through corporate acquisition by UnitedHealthcare, retaining staff and improving job satisfaction scores
Website Design
Email Design
Broadcast Creative Direction
Direct Mail
Oops! Self Mailer Front
Oops! Self Mailer Interior
Deadline Self Mailer Front
Deadline Self Mailer First Panel
Deadline Self Mailer Interior
New to Medicare Self Mailer Front
New to Medicare Self Mailer Interior
3 Things Self Mailer Front
Deadline Self Mailer Interior
POS Banner
Digital Display Ads
Digital Billboard
Digital Banner Ad
Tile Ad
Digital Super Banner
New Orleans Jazz Fest Promotions
New Orleans Jazz Fest Fais-Do-Do Stage LCD Screen
New Orleans Jazz Gospel Stage LCD Screen
New Orleans Jazz Fest Festival Stage LCD Screen
New Orleans Jazz Fest Blues Stage LCD Screen
Print Collateral
2016 Corporate Brochure
2016 Corporate Brochure Interior
